…Reaching out to the right target group with every mailing…
- Client since 2006
- 130 stores in the Netherlands
- 11 brands
- 6 national campaigns each year
Is it possible to reach out to a different target group each mailing without spending to much time and money on different distribution plans?
C&A is a department store with a unique approach to distributing their advertising materials. They want to customize each distribution to the specific campaign and target group. No standardized plan, but tailor made every time.
- Making a target group analysis per campaign to determine who is the right target group and where they are situated
- Campaign-supplier fit for every campaign. Sumis can do this due to the fact that they are 100% independent
- Unburden by streamlining the process and distribution
- Targeted distribution of the campaigns and reaching target groups
- Cost savings through segmented distributions (always the best provider)
- Reduced workload by taking over the coordination & distribution per campaign
Curious if your distribution plans could be optimized? Recognize your own company in this case? Please don’t hesitate to contact us and see what we can do/save for you.