Lays



…Street battle, it’s your choice…

Key facts

  • Client of FEL sinds 2013
  • Part of PepsiCo
  • Part of the campaign Do us a Flavour

Question

How do we emphasize again that the people of the Netherlands have the say in which flavour will make the stores as a Limited Edition?

The campaign already existed: Do us a Flavour. The people in the Netherlands could decided which flavour would make the store as a limited edition. The problem was that mostly, people don’t feel like they, as a minority, have a say in the bigger process.

Solution

  • Live Do us a Flavour street battles
  • Full size projection onto the Wolff cinema in Utrecht
  • The public could pick their favorite flavour in a live size street battle

Result

  • Free publicity: newspapers and online media picked up the item
  • A lot of people reached, more votes on lays.nl
  • Rewarded with a SAN Accent Award 2013

Are you also looking for a mind blowing way to draw attention to your product? We love to contribute to the solution. Please don’t hesitate to contact us to find our what we can do for you.

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