When it comes down to our vacation, everyone’s got different wishes; sharks that won’t leave the swimming pool, city wanderers that are always hunting for new discoveries, fitboys and girls who just can’t stop moving. Neckermann recognised these high demands and conflicting needs. So we created a proof-campaign, showing how everyone’s wishes are granted and add up to one awesome family vacation.
FEL adapted the international campaign to fit the Dutch consumer. This included a trendy new Tag-on construct (11 different TV commercials) and pre-rolls with Anna Drijver as brand new voice of Neckermann. You can watch the tag on here.