Altavia is a renowned, independent international network of marketing communication agencies, working for a large number of international clients. By taking on Sumis Company, Altavia strengthens its service provision and presence in the Benelux.
Sumis Company is market leader in the field of in & around store marketing services in the Benelux. With the acquisition by the French Altavia Group both companies combine their strengths in strategy, tooling and marketing services.
Sumis Company prefers to stay ahead of the turbulent developments in the physical retail market. To this end, the company started a transformation some time ago. “Altavia’s expertise in the field of digital and mobile communication, their research data and tooling, perfectly complement our extensive knowledge and experience in retail. Additionally, through Altavia we are given the chance to better serve internationally oriented companies. This is where, together with Altavia, we can make a difference”, says Stefan Hijstee, COO of Sumis Company.
The Amsterdam based Sumis Company has expanded its services over the past few years. In addition to print management, marketing logistic services were added, which are handled from Sumis’ own warehouse in Zoetermeer. Recently, ‘brand and activation’ was added through the incorporation of the Amsterdam based advertising agency FEL. The Altavia network provides FEL with plenty of opportunities as well; “It is a progressive network in which agencies share expertise, collaborate and utilize each other’s strengths. This opens up new avenues creatively, strategically and commercially and we expect to capitalize on these opportunities”, says Koen de Groot, Managing Director FEL.
Didier De Jaeger, CEO of Altavia Europe is delighted by the acquisition of Sumis Company.
“Our presence in the Benelux retail market will get a great boost from this venture. Together with Sumis Company we expect to expand our position in the coming years with advanced services. The collaboration has already paid off; at present, new and appealing clients such as Nutricia, have already signed up with Sumis Company, thanks to the merger with the Altavia Group.”
The Executive Committee of Sumis Company remains unchanged and is comprised of Marc Smeitink, Stefan Hijstee, Ferry Bol and Koen de Groot.