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Positive stimulus Rijkswaterstaat

The goal of the IMPAKT program is to increase the safety and security of controlled objects such as bridges, locks and insurance. IMPAKT inspects objects, tests it, initiates improvement measures but also by training employees on awareness.

Rijkswaterstaat wants everyone to become aware of the fact that something small can eventually have serious consequences. The realization must arise that even small issues ask for immediate action, even if it seems unnecessary, because the danger still seems so far away and perhaps implausible. In short, the human thought ‘it’s not that big of a deal’ has to go.

Nobody wants to surprised unpleasantly, especially by others. With the core message ‘only surprise each other with fun things’ (Verras elkaar alleen met leuke dingen) we want to point out individuals in a positive and non-pedantic way the fact that their inattention, carelessness or inactivity can lead to unpleasant surprises.

With this core message, FEL went to work. Looking for a positive approach to not only point out the responsibilities to the employees, but get them more involved in the safety and security problem in a playful way.

The stimulus we developed include a pop-up spring cube mailing, a password generator in the shape of a Rubik’s cube with seven tips for strong passwords, candy boxes about relevant subjects in four flavors (Winkers, Doorstops, Sleazy’s and Virus Carriers), coffemugs and wall posters .