Intelligence



Our Intelligence department are experts in analyzing client data. Because we – as an independent agency – combine data with our marketing knowledge of in & around store, we provide the marketer with more insights into who visits the ‘store’ and what has compelled the client to make a purchase. This way, you will get to know your client even better and will be able to tap into new target groups.

…When investigating the implementation of marketing materials, there often seems a lot to be gained…

 

Intelligence

  • Client data analysis and segmentation
  • Target group segmentation
  • Service area analysis
  • Address segmentation and optimisation of distribution planning
  • Panel based media research
  • Grafimedia audience measurement and effectiveness studies
  • Eye tracking

 

Cases

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